Do more weird

For some (all?) at PostHog, do more weird isn't just a benign corporate value - it's a way of life. A craft, to be honed. This page will help you navigate do more weird at PostHog so that you too may do... weird things.

What do more weird is

PostHog's competition for attention is not with other boring B2B SaaS companies - it's with the internet as a whole. Memes. TikTok. HackerNews. We bring a consumer mindset to a B2B context.

Things to bear in mind:

• It's a numbers game. Expect 95% ideas to go nowhere. And if you try them, only some will really take off. That's ok!
• We're trying to drive overall awareness of PostHog as a brand with the people we care about, aka product engineers at high growth companies. We are not trying to get people to sign up to PostHog.
• Be genuinely entertaining - create something that you would enthusiastically share with friends.

Weird ideas are fragile, so the most important feedback you can give if you see a weird idea is 'do I think this is a good idea' not 'can we do it'.

What do more weird isn’t

Weirdness isn't purely vibes based - it has to be good and vaguely relevant to our users.

Some of the pitfalls we've learned to avoid:

• Corporate try hard - aka 'how do you do fellow kids' energy. We know it when we see it. If you wouldn't genuinely enjoy and enthusiastically recommend it to your friends, our audience won't either.
• "Marketing/Website team do some work" - it's fine if you have an idea that you want someone else to execute, but others teams are busy (and have a bunch of weird ideas of their own).
• In jokes - the thing has to be weird/entertaining/funny to people who don't work at PostHog. Describe the thing to a friend/partner/stranger - do they chuckle?
• Spending money for the sake of it - we are willing to spend money on weird, but just spending money and then doing nothing doesn't work. There needs to be follow through.

Weirdness is relative

Sometimes the thing just isn't that weird, but that may still be ok depending on the context. For example, transparent pricing is weird in the context of how we bill customers, but it wouldn't make sense to do something truly weird like bartering grain for PostHog credit or something.

On the other hand, the bar for weirdness in a marketing campaign is extremely high, because the world is full of marketing teams trying to do the same thing. A wry smile in response to the idea will not cut it.

Got a weird idea?

Depending on the idea, you have a couple of options:

• Just do it. Usually best for things you can ship yourself - you're the driver after all.
• Post it in #do-more-weird and see if others want to get involved.

Making bigger weird happen

Sometimes weird ideas take a lot of money and/or people's time. We have a monthly do more weird marketing budget that we can put towards such things. Lottie and Charles, together with the Council of Weird, meet monthly to pull from the frozen locker of weird things to see what we want to invest in next.